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Promoting your brand on Instagram requires building an engaged following – and that’s very difficult task.

If you’re just starting out and you’re wondering the way to get more followers on Instagram, ensure you know who you’re wanting to reach. Build something that can describe your target audience and description the method that you will attract the crooks to your money.

How to get more followers on Instagram for free

1. Define your brand’s speech and personality

This may sound obvious, your brand really should have a speech plus an attitude that leaves a frequent impression. You would like to ensure that your online personality feels approachable and personable.

Creating content where an employee, or also, an individual explains your products or services could make your brand more relatable. In case your brand is within the lifestyle arena, you could create an aesthetic that communicates the best of life of your customers.

Despite your end goal, all your posts must have a regular brand personality and visual language, so that they are easily recognized as, well, yours.

2. Understand your ideal audience

Without having a good comprehension of what you are targeting, you are throwing feathers in the wind.

Your target market can be defined by what their age is, location, occupation and how they’ll use Instagram. They probably have common issues and concerns, or lifestyle aspirations, plus your content should answer these concerns, inspire and engage them. How you acknowledge them, could make your target market very likely to follow you, whilst following you for a long time.

If you’re unsure the place to start, follow our help guide building audience and buyer personas.

3. Come up with a social media marketing strategy

A great social media marketing strategy should tie in with your overarching business goals and include your social internet marketing objectives.

Do you wish to build brand awareness? Boost sales? Or drive traffic towards your site?

Knowing that you need to go could be the 1st step when you get there.

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