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Instagram Marketing: A Preface

When Instagram first popped on the scene in 2010, it was just like any other social platform: full of selfies, pets, pictures of food.

Fast-forward to 2022 and Instagram’s transformation from your simple photo sharing app with a full-on marketing channel is nearly complete.

Just take a look at a few of the platform’s newest features! Within the last year alone, Instagram has released dozens of new tool for businesses, including advanced analytics, shoppable Instagram posts, and new solutions to drive traffic from Instagram Stories, along with the new standalone video platform, IGTV.

Regardless of whether you are employed in ecommerce, education, or media and publishing, it pays to develop a name on Instagram. But if you actually want to prosper, you must know the working platform (as well as your audience) in and out, including what kind of content resonates most, building an Instagram Stories strategy, and the way to track your metrics and KPIs.

Why Instagram Marketing is vital to Ecommerce Success

Everybody knows how great Instagram is made for sharing pics and vids with the relatives and buddies, but it’s also a terrific channel for ecommerce marketing. So why?

Well, a clear reason is Instagram’s format. Due to this visual nature, Instagram holds massive opportunities for ecommerce businesses trying to showcase their goods. Whether through regular photos, videos, or Instagram Stories, countless businesses have discovered that building a visual presence on Instagram can hugely compliment their ecommerce marketing.

There’s and also the undeniable fact that Instagram users tend to be engaged than the average social websites user. And while trends do manage to reveal that Instagram engagement is dropping, system remains to be producing higher engagement rates for businesses in comparison with both Twitter and Facebook.

But Instagram users are more than merely engaged – they’re also commonly internet buyers. According to legally to have, 72% of Instagram users report purchasing decision having seen something on Instagram, with the most popular categories being clothing, makeup, shoes, and jewellery.

This shopping mindset makes Instagram users the ideal audience because they’re high-intent and quick to convert.

Another reason Instagram is indeed ideal for ecommerce has to do with the platform itself. Instagram has recently introduced a bunch of new business-facing tools – and there’s definitely more to come! Whether through links in Instagram Stories or shoppable Instagram posts, in no time a number of our online shopping experiences will start (and end) on Instagram.

Doing this said, it would be a blunder to think that simply since you don’t sell ecommerce products your organization doesn’t belong on Instagram! Beyond its unique capacity to move products, Instagram is also an amazing spot for businesses to develop brand awareness and fasten with new audiences (and prospective customers).

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