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Instagram Marketing: A Preface

When Instagram first popped on top of the scene in 2010, it turned out as with every other social platform: filled up with selfies, pets, and photographs of food.

Fast-forward to 2022 and Instagram’s transformation coming from a simple photo sharing app to a full-on marketing channel is virtually complete.

Just take a look at many of the platform’s newest features! In the last year alone, Instagram has released many new tool for businesses, including advanced analytics, shoppable Instagram posts, and new ways to drive traffic from Instagram Stories, along with the new standalone video platform, IGTV.

Whether you work in ecommerce, education, or media and publishing, it pays to build a presence on Instagram. But if you genuinely wish to get ahead, you need to know the working platform (along with your audience) in and out, including which kind of content resonates most, how to build an Instagram Stories strategy, and the ways to track your metrics and KPIs.

Why Instagram Marketing is the vital thing to Ecommerce Success

You know how great Instagram is for sharing photos and videos with your relatives and buddies, but it’s also a terrific channel for ecommerce marketing. Why?

Well, an evident reason is Instagram’s format. For this reason visual nature, Instagram holds massive opportunities for ecommerce businesses looking to showcase many. Whether through regular photos, videos, or Instagram Stories, countless businesses have discovered that creating a visual presence on Instagram can hugely compliment their ecommerce marketing.

There’s also the undeniable fact that Instagram users will be more engaged as opposed to average social media marketing user. And even though trends do manage to reveal that Instagram engagement is dropping, the woking platform remains to be producing higher engagement rates for businesses in comparison with both Twitter and Facebook.

But Instagram users tend to be more than engaged – they’re also commonly web shoppers. In accordance with majority of folks, 72% of Instagram users report purchasing decision after seeing something on Instagram, with popular categories being clothing, makeup, shoes, and jewellery.

This shopping mindset makes Instagram users the right audience because they’re high-intent and quick to transform.

One other reason Instagram can be so great for ecommerce is due to the platform itself. Instagram has recently introduced a lot of new business-facing tools – and there’s definitely more in the future! Whether through links in Instagram Stories or shoppable Instagram posts, in no time many of our shopping online experiences will start (and end) on Instagram.

All of this said, it would be a mistake to believe which simply as you don’t sell ecommerce products your organization doesn’t belong on Instagram! Beyond its unique capability to move products, Instagram is additionally a terrific spot for businesses to construct brand awareness and repair with new audiences (and customers).

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